Next Level Franchise Group - Blog #entrepreneurNext Level Franchise Group - Blog #entrepreneurhttps://www.nextlevelfranchisegroup.com/blogs/tag/entrepreneurWed, 01 Jul 2026 07:35:12 -0700http://zoho.com/sites/<![CDATA[How to Turn LinkedIn Professional Networking into a Client Acquisition Machine]]>https://www.nextlevelfranchisegroup.com/blogs/post/how-to-turn-linkedin-professional-networking-into-a-client-acquisition-machineUnlike many social media platforms that are designed primarily for entertainment or personal updates, LinkedIn is built around professional networking ...]]>

Entrepreneurs often believe that finding customers requires expensive advertising, viral social media posts, or aggressive sales tactics. In the interview Next Level Franchise Group – What Is Your Next?,  Justin Boyum presents a different philosophy: use LinkedIn to build authentic professional relationships that naturally lead to referrals, partnerships, and clients. 🤝

This article summarizes the core ideas discussed in the video and explains how business owners can apply them.

💼 Why LinkedIn Is Different

Unlike many social media platforms that are designed primarily for entertainment or personal updates, LinkedIn is built around professional networking.

People generally visit LinkedIn to:

  • Build business relationships

  • Learn from industry experts

  • Find partners

  • Exchange referrals

  • Discover new opportunities

Because of this, conversations about business feel much more natural than on many other platforms.

Rather than treating LinkedIn as an online résumé, entrepreneurs should think of it as a professional business hub.

📝 Success Begins with Your Profile

Your LinkedIn profile is often the first impression someone has of your business.

Instead of simply listing previous jobs, your profile should clearly answer four questions:

  1. Who do you help?

  2. What problems do you solve?

  3. Why should someone trust you?

  4. How can they work with you?

A clear profile reduces confusion and helps potential clients quickly understand your value.

🎯 The Three Daily Habits

Justin simplifies LinkedIn success into three repeatable activities.

1. Connect

Grow your network intentionally.

Instead of sending connection requests randomly, identify people who fit your ideal audience or who influence your ideal audience.

Examples include:

  • Potential clients

  • Referral partners

  • Industry experts

  • Complementary service providers

Consistency matters far more than occasional bursts of activity.

2. Converse

Networking doesn't end after connecting.

Spend time interacting with your network by:

  • Leaving thoughtful comments

  • Answering questions

  • Sharing insights

  • Congratulating achievements

  • Participating in discussions

Meaningful conversations build familiarity and trust much faster than silent connections.

3. Create

Publishing content demonstrates that you are active, knowledgeable, and approachable. ✍️

Your content doesn't need to be perfect.

Useful ideas include:

  • Lessons you've learned

  • Client success stories

  • Industry trends

  • Mistakes you've overcome

  • Practical tips

  • Personal business experiences

The objective is consistency—not virality.

🌟 Why Authenticity Wins

One of Justin's strongest recommendations is to avoid "fake rapport."

Many people spend weeks making small talk before introducing what they actually offer.

Instead:

  • Be honest.

  • Be professional.

  • Be respectful.

  • Let your profile explain your expertise.

  • Allow conversations to develop naturally.

Authenticity builds stronger long-term relationships than scripted sales conversations.

🤝 The Power of Referral Partners

One of the most valuable lessons from the interview is what Justin calls the Force Multiplier strategy.

Many business owners focus only on finding individual customers.

Instead, ask yourself:

Who already serves my ideal customers?

Those people may become referral partners.

Examples include:

  • Accountants partnering with financial advisors

  • Mortgage brokers partnering with real estate agents

  • Marketing consultants partnering with web designers

  • Franchise consultants partnering with business coaches

One trusted referral partner may introduce dozens—or even hundreds—of future customers.

📈 A Real Business Example

Justin shared the story of a small service business in Texas.

Approximately 80% of its revenue came from one referral partner.

When that person unexpectedly passed away, the business nearly lost most of its income.

Instead of trying to replace thousands of customers individually, Justin built relationships with several similar referral sources.

The result:

  • More business

  • Greater stability

  • Less dependence on a single relationship

  • No significant advertising expense

The lesson is clear:

Diversifying referral relationships reduces risk and increases opportunity.

🚫 Don't Obsess Over Perfection

Many entrepreneurs hesitate because they fear making mistakes.

Justin encourages the opposite.

Your first posts may receive little engagement.

Some conversations may not lead anywhere.

That is normal.

Improvement comes from repetition, not perfection. 💡

Every interaction teaches you something about your audience.

🤖 Use AI Wisely

Artificial intelligence can help generate:

  • Content ideas

  • Draft posts

  • Headlines

  • Brainstorming sessions

However, AI should support your voice—not replace it.

People build trust with people, not with generic automated content.

Always personalize what you publish.

⚙️ Build Systems, Not Motivation

Justin argues that successful marketing comes from repeatable habits.

A simple daily routine might look like this:

  • Spend a few minutes sending relevant connection requests.

  • Engage with several posts from your network.

  • Publish one helpful piece of content.

Small daily actions compound over time into meaningful business growth.

✅ Key Takeaways

  • Treat LinkedIn as a professional networking platform, not just a résumé.

  • Optimize your profile so visitors immediately understand your value.

  • Focus on the three daily habits: Connect, Converse, Create.

  • Build authentic relationships instead of relying on scripted sales tactics.

  • Seek referral partners who already serve your ideal customers.

  • Publish consistently rather than chasing viral content.

  • Use AI as a tool while keeping your authentic voice.

  • Develop simple systems that you can sustain every day.

When practiced consistently, these principles can help entrepreneurs expand their professional network, generate qualified opportunities, and build a business through trust-based relationships rather than constant cold selling. 🚀

If you need assistance to help you acquire a the perfect franchise, please reach out.

What's Your Next? - Podcast


Download Easy To Read eBook Version
Open eBook in Easy to Read Flipbook Version		 
 

 Author Bio


I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
Schedule a FREE Consultation
]]>Tue, 30 Jun 2026 19:26:39 +0000<![CDATA[Reinvention, Resilience, and the Real Work of Building a Business]]>https://www.nextlevelfranchisegroup.com/blogs/post/reinvention-resilience-and-the-real-work-of-building-a-businessEntrepreneurship is often portrayed as a clean, strategic journey driven by brilliant ideas and detailed planning. However, real-world success is rarely linear. Jay Sapovitz’s journey ...]]>

Entrepreneurship is often portrayed as a clean, strategic journey driven by brilliant ideas and detailed planning. However, real-world success is rarely linear. Jay Sapovitz’s journey—from sports radio host to serial entrepreneur—shows that success is shaped by pivots, relationships, self-awareness, and relentless action. 💡

This article translates those lessons into practical insights for aspiring entrepreneurs.

1. There Is No Perfect Starting Point

Many people wait for the “perfect idea.” Jay’s journey proves that progress comes from movement, not perfection.

👉 Key Insight:

  • You don’t need a perfect idea to start.

👉 Application: Start with your current skills and environment—opportunities reveal themselves after you begin.

2. Relationships Are More Valuable Than Credentials 🤝

Despite sending countless resumes, Jay built his career through connections.

👉 Key Insight:

  • People open doors, not resumes.

👉 Application: Build genuine relationships. Reach out, follow up, and provide value.

3. Opportunity Comes from Observation 👀

Jay turned simple observations into business ideas by identifying inefficiencies.

👉 Key Insight:

  • Opportunities hide in everyday problems.

👉 Application: Look for gaps: unused time, poor service, unmet demand.

4. Execution Beats Ideas Every Time ⚙️

Success is not about unique ideas—it’s about execution.

👉 Key Insight:

  • Consistency and quality outperform originality.

👉 Application: Focus on reliability, service, and delivering value consistently.

5. Learn When to Pivot 🔄

Jay’s failed fitness business became successful only after pivoting.

👉 Key Insight:

  • Pivoting is strategy, not failure.

👉 Application: If demand is low or scaling is difficult, adjust quickly.

Reinvention, Resilience, and the Real Work of Building a Business

6. Self-Awareness Is a Competitive Advantage 🧠

Understanding your strengths defines your success.

👉 Key Insight:

  • Know whether you are a builder, operator, or scaler.

👉 Application: Build teams that complement your weaknesses.

7. Embrace Risk and Failure 📉

Entrepreneurship comes with harsh odds and uncertainty.

👉 Key Insight:

  • Failure is common and necessary.

👉 Application: Accept instability and use failure as feedback.

8. Action Is the Ultimate Differentiator 🔥

The biggest takeaway: take action.

👉 Key Insight:

  • Learning happens through doing.

👉 Application: Launch, test, fail, and iterate quickly.

9. Choose Your Type of Pain ⚖️

Every path has trade-offs.

👉 Key Insight:

  • There is no pain-free career path.

👉 Application: Choose between stability or autonomy consciously.

Entrepreneurship is not about having all the answers—it’s about acting, adapting, and persisting.

Success is built on:

  • Relationships

  • Observation

  • Execution

  • Self-awareness

  • Resilience

Most importantly: take action. 🚀

If you need assistance to help you acquire a the perfect franchise, please reach out.

What's Your Next? - Podcast


Download Easy To Read eBook Version
Open eBook in Easy to Read Flipbook Version		 
 

 Author Bio


I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
Schedule a FREE Consultation
]]>Wed, 08 Apr 2026 18:40:30 +0000<![CDATA[Avoid the Pitfalls: Essential Insurance Tips for New Entrepreneurs!]]>https://www.nextlevelfranchisegroup.com/blogs/post/avoid-the-pitfalls-essential-insurance-tips-for-new-entrepreneursWelcome to the world of entrepreneurship, where the thrill of starting your own business often comes hand-in-hand with the daunting task ...]]>


Welcome to the world of entrepreneurship, where the thrill of starting your own business often comes hand-in-hand with the daunting task of dealing with insurance. Yes, insurance – the topic that many dread but is undeniably crucial for the survival and prosperity of your business. In this comprehensive guide, we dive into the essentials of business insurance with insights from Nicolas, AKA “Nico” Lares, from Fortitude Insurance Solutions, shedding light on why insurance should be at the top of your priority list as an aspiring business owner.


The Importance of Business Insurance


Insurance, often viewed as a necessary evil, is actually a cornerstone of a successful business. It's about transferring risk from one entity to another, ensuring that your business can withstand unforeseen events that could otherwise jeopardize its existence. From personal injury lawsuits to property damage, insurance is your safety net, allowing you to focus on growth rather than fear of the unknown.


Types of Business Insurance

  • Business Auto Insurance: Essential for businesses operating vehicles, this insurance covers damages to your vehicles and liability for damages caused to others.

  • Workers' Compensation: A must-have for businesses with employees, covering medical expenses and lost wages for employees injured on the job.

  • General Liability Insurance: Protects against liabilities and damages caused to third parties, covering a wide range of incidents from physical injuries to property damage.

To book your NO COST Dream Business Match Making Session with us go to Explore.NextLevelFranchiseGroup.com

Choosing the Right Insurance Partner


Selecting the right insurance for your business is not just about finding the lowest price; it's about understanding your specific risks and finding a provider that specializes in your industry. Working with a broker like Nico can offer personalized advice, ensuring you're adequately covered without overpaying.


The Role of Insurance in Business Growth


As your business expands, your insurance needs will evolve. Crossing state lines, increasing your workforce, or diversifying your services all impact your insurance requirements. A trusted insurance partner can guide you through these changes, ensuring your coverage matches your growth trajectory.


Connecting with Nicolas Lares


For those looking to dive deeper into their business insurance needs, Nicolas Lares offers expert guidance tailored to your unique situation. Reach out to him directly to ensure your business is protected and poised for success.


Contact Nicolas "Nico" Lares

Email: Nicolas@Fortsure.com

Phone: (954) 324-3112


Summary with Bullet Points:

  • Insurance is crucial for transferring risk and protecting your business.

  • Key types of insurance include Business Auto, Workers' Compensation, and General Liability.

  • Choosing the right insurance involves understanding your risks and industry specifics.

  • Insurance needs evolve with business growth; regular reviews are essential.

  • Nicolas Lares offers personalized insurance advice for aspiring entrepreneurs.

Embarking on your entrepreneurial journey with the right insurance coverage not only safeguards your business but also empowers you to pursue your dreams with confidence. Let's turn the dreaded insurance talk into a strategic advantage for your business's future.


Thank you for joining us on "What's Your Next." Until next time, make it a great day, and remember, your passion knows no bounds!

Contact Nicolas "Nico" Lares

Email: Nicolas@Fortsure.com

Phone: 1-(954) 324-3112


What's Your Next? - Podcast

 

 Author Bio


I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
Schedule a FREE Consultation
]]>Wed, 27 Mar 2024 20:44:36 +0000<![CDATA[Fear, Funding and Familiarity - The 3 F’s That Keep People From Pursuing Business Ownership - Part 1: Fear]]>https://www.nextlevelfranchisegroup.com/blogs/post/fear-funding-and-familiarity-the-3-f-s-that-keep-people-from-pursuing-business-ownership-part-1-fearIn the world of franchising, fear is a common but conquerable obstacle. Here's a concise, bullet-point summary of key insights on tackling fear when buying a franchise ...]]>



The 3 F’s That Keep People From Pursuing Business Ownership - Part 1: Fear


In the world of franchising, fear is a common but conquerable obstacle. Here's a concise, bullet-point summary of key insights from the "What's Your Next" podcast episode on tackling fear when buying a franchise:

  • Defining Fear: Often, fear is simply 'False-Evidence-Appearing-Real.' It's a natural part of the franchise acquisition process.

  • Common Fears:

    • Security Loss: Transitioning from a stable job to being your own boss.

    • Fear of Failure: Worrying about not succeeding in the new venture.

    • Debt Anxiety: Concerns about borrowing money or financial loss.

    • The Unknown: Entering a business area with no prior knowledge.

  • Personal Experience from Hosts:

    • Faced fear when choosing between different franchise sizes.

    • Concerns about failure in food service, despite a proven franchise model.

    • Ultimately, the decision was driven by factual considerations, not emotions.


    • Overcoming Fears:

      • Good vs. Bad Fear: Use fear as a motivator, not a deterrent.

      • Seek Education: Base decisions on data, logic, and facts.

      • Utilize Frameworks: Use structured approaches like the 'six Ps' for informed decisions.

      • Do Your Due Diligence: Learn from existing franchisees about their experiences.

    • Additional Advice:

      • Educate Yourself: Read books, listen to podcasts, and learn from successful business owners.

      • Understand Your 'Why': Align your personal goals with the franchise choice.

      • Remember Franchise Benefits: It's a system to be in business for yourself, but not by yourself.

    The episode highlights that fear, while natural, should not be a barrier to pursuing franchise ownership. These fears can be managed and overcome with the right approach, education, and mindset. Stay tuned for more on funding and familiarity in franchising!


    What's Your Next? - Podcast


    		Download Easy To Read eBook Version
    Open eBook in Easy to Read Flipbook Version    		 
     

     Author Bio


    I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
    Schedule a FREE Consultation
    ]]>    Fri, 12 Jan 2024 20:23:42 +0000    <![CDATA[From Service to Success: A Military Couple's Journey into Franchise Ownership]]>https://www.nextlevelfranchisegroup.com/blogs/post/from-service-to-success-a-military-couple-s-journey-into-franchise-ownershipAre you dreaming of owning your own business but not sure where to start? Janna and Peter, a husband-wife duo, share their inspiring journey...]]>


    Are you dreaming of owning your own business but not sure where to start? Janna and Peter, a husband-wife duo, share their inspiring journey from military service to successful franchise ownership in this episode of “What’s Your Next”. 

    They worked with Franchise Dream Matchmaker Stacey Riska to find the perfect business opportunity, and their story is a testament to the possibilities that await when you take that entrepreneurial leap. Here’s their story, summarized for easy reading:

    Background:

    • Janna was a probation officer, law enforcement officer, and Air Force military police officer for 13 years.

    • Peter is an Air Force officer with 13 years of service.

    Seeking Change:

    • Janna felt burnt out from her job and wanted a business that brought her happiness and financial freedom.

    • Peter supported her desire for a career change while maintaining his military service.

    Transferable Skills:

    • Both brought leadership, people management, and adaptability skills from their military background.

    Entrepreneurial Dreams:

    • Neither had prior entrepreneurial experience or owned a business before.

    • They had discussed various business ideas over the years, including a cafe and dog training.

    Starting the Journey:

    • They reached out to Stacey Riska for guidance, initially considering starting a business from scratch.

    The Franchise Option:

    • Stacey introduced them to the world of franchises, emphasizing the support and structure they provide.

    • Janna and Peter chose franchising as it offered the backing and guidance they needed as first-time entrepreneurs.

    To book your NO COST Dream Business Match Making Session with us go to Explore.NextLevelFranchiseGroup.com

    Exploring Franchise Opportunities:

    • They researched and evaluated different franchises, including pet training and pet sitting concepts.

    • Discovered Zoomin’ Groomin’ a mobile pet spa franchise, which piqued their interest.

    Market Research:

    • They considered the need for their chosen franchise concept in their local area.

    • Realized that there was a demand for pet grooming services and limited competition.

    Concerns and Doubts:

    • Worries about financial backing were their primary concerns.

    • They strategically planned and set aside funds to cover startup costs.

    The Decision:

    • After thorough research and discussions with franchise mentors, they chose Zoomin’ Groomin’ mobile pet grooming.

    The Timeline:

    • Their franchise journey took about three to four months, from initial discussions to signing the franchise agreement.

    Pre-Launch Marketing:

    • Janna initiated pre-marketing efforts by promoting their business on social media and networking with local businesses.

    • She reached out to potential clients, creating awareness and generating interest in their upcoming mobile pet grooming services.

    Growth Strategy:

    • Initially focused on launching one van, they plan to expand by adding more vans and grooming teams as demand grows.

    • Their goal is to maximize the potential of their initial van and then evaluate the need for additional units.

    Parting Wisdom:

    • Trust the franchise process and keep an open mind.

    • If you have a business idea, explore it thoroughly and don't be afraid to seek guidance.

    Janna and Peter's journey from military service to franchise ownership is a testament to the possibilities that await when you take the leap into entrepreneurship. They embraced change, followed the process, and are now on their way to owning the business of their dreams. Their story serves as inspiration for anyone seeking to transition into business ownership.

    What's Your Next? - Podcast

     

     Author Bio


    I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
    Schedule a FREE Consultation
    ]]>    Wed, 29 Nov 2023 21:37:30 +0000    <![CDATA[Becoming a Grandmapreneur: Never Too Late to Chase Your Dreams]]>https://www.nextlevelfranchisegroup.com/blogs/post/becoming-a-grandmapreneur-never-too-late-to-chase-your-dreamsConnie Inukai of Write Your Selfie. Connie is not just an author and inventor, but also what we affectionately call a "grandmapreneur." Today, we'll dive into her inspiring story]]>


    Today, we have a special guest, Connie Inukai of Write Your Selfie. Connie is not just an author and inventor, but also what we affectionately call a "grandmapreneur." Today, we'll dive into her inspiring story, her inventions, and the businesses she's running. You're in for a treat, so let's get started!


    Age Is Just a Number


    Connie's journey into entrepreneurship began at the age of 70, proving that there's no age limit to pursuing your dreams. She spent 40 years as a technical writing professor at the University of Maryland, inspiring her students to dream big and find their ideal careers. In a unique assignment, she encouraged her students to identify their dream job and create instructional materials for it, sparking creativity and ambition in her classroom.


    From Technical Writing to Inventing


    As Connie aged, her eyesight deteriorated, and she faced challenges like reading menus in dimly lit restaurants. To address this problem, she invented "Tip and Split," a handy device equipped with a magnifier, light, and bill-splitting feature. This invention became her first foray into entrepreneurship.


    A Transition to Retirement and New Ventures


    Connie's transition from teaching to entrepreneurship came when she realized her students, who started their careers after graduation, would eventually earn more than her. She decided to retire and embark on her entrepreneurial journey. Connie initially struggled with finding the right people to promote her invention but soon took matters into her own hands. She wrote a book titled "How I Got My Product on QVC, The Today Show, The View, and More in Retirement," sharing her tips on gaining visibility and success as an entrepreneur.


    Writing for Her Grandchildren


    During the COVID-19 pandemic, Connie paused her Tip and Split venture, as it primarily served the restaurant industry. She shifted her focus to a new project: writing her life story for her grandchildren. Realizing the importance of preserving family history, she created a unique book filled with pictures and captions that share her life experiences and ancestry with her loved ones.


    Inspiring Others to Write Their Selfie


    Connie's passion for preserving memories and stories led her to develop "Write Your Selfie," a process that encourages people to compile their life stories using pictures and captions. She believes that everyone has stories to share, and her method simplifies the process. Connie has authored a book called "How to Write Your Selfie" that outlines six straightforward steps to help others write their own life stories.

    To book your NO COST Dream Business Match Making Session with us go to Explore.NextLevelFranchiseGroup.com

    Helping Others Share Their Stories


    Connie offers her services to individuals who want to embark on their journey of writing their life stories, making the process accessible and enjoyable. She also assists those who may not have pictures by helping them source images from various places like the internet. Her goal is to encourage people to document their life stories for themselves and future generations.


    Ageless Entrepreneurship


    Connie's story is a testament to the idea that passion and entrepreneurship have no expiration date. Her energy, creativity, and determination have led her to become an inspiring figure for those considering business ownership, especially in their later years.


    Passion Has No Expiration Date


    Connie's next steps include expanding her speaking engagements to share her insights into entrepreneurship during retirement. She believes in the power of pursuing one's passion, giving back to the community, and staying connected to inspire and keep individuals young at heart. Connie has even trademarked the phrase "Passion Has No Expiration Date" to spread this empowering message.


    Connect with Connie


    If you're interested in connecting with Connie or exploring her ventures, you can visit her website at grandmapreneur.com. There, you'll find information about "Tip and Split," "Write Your Selfie," and her books.


    Connie's journey from technical writing professor to inventor, author, and entrepreneur exemplifies the idea that age should never be a barrier to pursuing your dreams. Her passion for helping others share their stories and her trademarked motto, "Passion Has No Expiration Date," remind us all that it's never too late to chase our dreams.


    Thank you for joining us on "What's Your Next." Until next time, make it a great day, and remember, your passion knows no bounds!

    Contact Connie Inukai

    https://www.Grandmaprenuer.com


    What's Your Next? - Podcast

     

     Author Bio


    I’m Stacey Riska aka “Small Business Stacey”, your franchise placement specialist. I help aspiring business owners find the PERFECT franchise so they can get to the next level in life and business.
    Schedule a FREE Consultation
    ]]>    Wed, 27 Sep 2023 20:06:10 +0000